With the Music industry at a stand still with numerous festival and artist live shows being cancelled indefinitely or postponed to next year. With convid – 19 affecting the world, streaming, and digital downloads become all the more important to indie artists. Spotify have acted by introducing a ‘Tipping’ Service to the platform, where fans can donate either to worthy causes selected by the artist or to the artist themselves via PayPal.me and Cash App.
Spotify said in a blog post: “Given the urgency and impact of the COVID-19 crisis, we’re working as quickly as we can to develop this new product and get it out to as many artists as possible. However, we’ve never built a fundraising feature like this before. We consider this a first version that will evolve as we learn how to make it as helpful as possible for the music community.”
If this feature were kept permanently, we could see it having a huge impact to indie artists’ in particular in how much smaller artist get to the platform could have to smaller artists in particular.
Jazz pianist and producer, Jake Milliner explains the potential impact on Instagram:
Artist can pin the destination link where they’d like fans to donate to the top of their profile pages. While Spotify has its own COVID-19 fundraising platform, artists aren’t tied exclusively to fundraising for others.