BMG is opening up its myBMG app to artists across the music industry to allow them to pitch for songs from BMG songwriters.
BMG CTO Sebastian Hentzschel, said: “In the current crisis artists and writers need all the help they can get, so as soon as this thing hit, our teams worked very hard to accelerate the integration of Watchlist functionality into myBMG.
“An app will never replace an artist or songwriter’s personal relationship with BMG – ultimately we’re a music company not a technology company – but myBMG is a key element in BMG’s commitment not just to fairness and transparency, but to service too.”
BMG VP, Global Writer Services Marian Wolf added: “myBMG has been a pacesetter for the industry ever since we launched it in 2013. Now as well as connecting our clients to their royalty and other key information and insights, myBMG will act as a connector between artists and songwriters helping generate new creative opportunities for both.
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