Universal Music group extends to famous Def Jam records who were so prominent within New York bringing through artists like Nas, 50 Cent, Joe Budden to name a few. Def Jam have just announced that they will be expanding into Africa, with the launch of the aptly names, Def Jam Africa. As Def Jam seek to expand their presence in in Africa, having launched East Asia Def Jam last year, this moves showcases the growing pop culture in both places.
Sipho Dlamini said: “Many of us in Africa grew up on music from legendary labels under the UMG umbrella. From Blue Note for jazz fans, to Mercury Records, which was Hugh Masekela’s first US label and Uptown Records, the home of Jodeci and Mary J Blige and many more.
“For those into hip-hop, no label has such cultural and historic relevance as Def Jam. From Run DMC, to LL Cool J, Disturbing tha Peace, Jay-Z, Big Sean and Kanye West, Def Jam has always been the ultimate destination for hip-hop and urban culture worldwide.
“It is a historic achievement that we’re now able to bring this iconic label to Africa, to create an authentic and trusted home for those who aspire to be the best in hip-hop, Afrobeats and trap.
“Together, we will build a new community of artists, that will push the boundaries of hip-hop from Africa, to reach new audiences globally.”
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