LA Based Lyricist VRITRA Shares Melancholic New Video Titled, ‘AIR RAID’

Photo Credit: Drake Steele

Leon Sylvers IV aka VIRTRA is an American songwriter and producer. The son of legendary singer, songwriter and producer Leon Sylvers III from family group The Sylvers, Leon IV naturally gravitated to singing, writing and making music at an early age.  His first songwriting credit came at just 7 years old for the group Men of Vision, who were signed to Michael Jackson’s label MJJ. Since then he’s worked with A-listers including Gladys Knight, Teddy Riley, Dâm-Funk, Danjahandz and N’Dambi.

VRITRA shares the video for ‘AIR RAID’, directed by Enkrypt Los Angeles. Taken from his new album SONAR, out today on Bad Taste and produced entirely by Leon Sylvers IV. It follows the album’s first single WHAT’S THAT – an energetic bop that serves as the album’s theme tune. An infectious soul loop underpins Vritra’s liquid flow, whilst 808s add low end weight. Impossible to pigeon-hole as merely a rapper, his output across multiple genres is prolific – also listing production, singing and even visual arts on his resume.

Describing the project in his own words, Vritra says, “for me this was one of the most fun to execute. Most of my self-produced music falls closer to the experimental spectrum, but I feel like I’ve never focused on a solid ‘rap’ album. This is that. I feel like fans of my music wanted that. Leon has been one of my favourite producers for a long time. With him taking control of the production it freed me to focus on flow, style, and rhythm pockets. The name Sonar is fitting as well. Makes me think of beams. What made rap interesting to me in the first place was style. This is me beaming that style and putting it on the radar”.   

Check out the video below, and let us know what you think:

Author: Kofi Yeboah

I'm a Music & Culture Journalist, and DJ from London. I worked in radio, events promotions, and content production. .

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s