New Spotify Format Allows Podcasters To Place Songs Between Talk Segments In Shows

Spotify is testing what it describes as a new “listening experience” that combines music and spoken-word content in a new playlist-style podcast format.

Shows that use this new format, which the company says is one of its most-requested features, will see talk segments and individual tracks stacked together, allowing Spotify’s listeners to interact with music within episodes in the same way they normally interact with tracks on the platform.

The company states that this new format marks an evolution from its personalized Your Daily Drive podcasts that combine podcasts and music, which were launched in the US in June last year, followed by Germany in October 2019 and in the UK last month.

Shows using Spotify’s new format rely on the platform’s music catalog licenses, which means that musicians and songwriters are compensated “just like any regular stream of a music track on Spotify”.

Spotify Premium listeners will hear full tracks as part of these shows, and Free tier users will hear 30-second music previews.

Shows using this format are also exclusive to Spotify.

Author: Kofi Yeboah

I'm a Music & Culture Journalist, and DJ from London. I worked in radio, events promotions, and content production. .

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